नाहं प्रकाशः सर्वस्य योगमायासमावृतः। मूढोऽयं नाभिजानाति लोको मामजमव्ययम् ॥

nāhaṁ prakāśhaḥ sarvasya yoga-māyā-samāvṛitaḥ mūḍho ’yaṁ nābhijānāti loko mām ajam avyayam

Nor am I of all discovered, enveloped in My creation-illusion. This deluded world knoweth Me not, the unborn, the imperishable.

In plain words: Krishna says he is hidden from most people, covered by the magical power that makes the world. Confused people do not know him as the one who was never born and never dies.