This, which is nearer to us than anything, this Self, is dearer than a son, dearer than wealth, dearer than all else. And if one were to say to one who declares another than the Self dear, that he will lose what is dear to him, very likely it would be so. Let him worship the Self alone as dear. He who worships the Self alone as dear, the object of his love will never perish.

In plain words: The Self is closer to us than anything. It is dearer than a child, dearer than money, dearer than everything else. If you love something other than the Self most, you may well lose it. If you love the Self most, what you love will never die.