O Bharata, by speaking words out of season even Vrihaspati himself incurreth reproach and the charge of ignorance, one becometh agreeable by gift, another by sweet words, a third by the force of incantation and drugs. He, however, that is naturally agreeable, always remaineth so. He that is hated by another is never regarded by that other as honest or intelligent or wise. One attributeth everything good to him one loveth; and everything evil to him one hateth.

In plain words: Even Vrihaspati, the wise teacher of the gods, would look foolish if he spoke at the wrong time. Some people win others over with gifts, sweet words, or tricks, but someone who is naturally kind stays liked. When we hate someone we see nothing good in them, and when we love someone we see only good.