आढ्योऽभिजनवानस्मि कोऽन्योऽस्ति सदृशो मया। यक्ष्ये दास्यामि मोदिष्य इत्यज्ञानविमोहिताः ॥

āḍhyo ’bhijanavān asmi ko ’nyo ’sti sadṛiśho mayā yakṣhye dāsyāmi modiṣhya ity ajñāna-vimohitāḥ aneka-chitta-vibhrāntā moha-jāla-samāvṛitāḥ prasaktāḥ kāma-bhogeṣhu patanti narake ’śhuchau

"I am wealthy, well-born; what other is there that is like unto me? I will sacrifice, I will give alms, I will rejoice." Thus deluded by unwisdom,

In plain words: They also think: "I am rich and from a good family. Who is as great as me? I'll do religious rituals, give to charity, and enjoy myself." Krishna says this is how ignorance fools them.